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Labels 101 Part 1…from Andrew the Intern

Posted by on Friday, July 24th, 2015

Intern Andrew Bjorklund   “Always be closing…That doesn’t mean you’re always closing the deal, but it means that you need to be always closing the next step in the process” (Shane Gibson). My name is Andrew Bjorklund and I have been the sales and marketing intern with Commerce Label for five weeks. I am going into my junior year of college at Bethel University in Arden Hills, Minnesota. I am a business marketing major and on the hockey team. I am on schedule to graduate in the spring of 2017. There have been many valuable lessons that I have learned during my time at Commerce. One significant lesson I have learned is, being prepared for every phone call I make.
My internship has taught me about the label industry and all of its complexities. In particular I have learned the most about how every label order is unique. I find it fascinating to see how many different dye cuts there are! As well as the different kinds of adhesives, stocks, liners, and the process that brings them all together to create one customized label. The biggest challenge with customizing every order is estimating the cost. The customer wants to know what their order will cost. But we don’t know until we know everything about the label they desire. This is why asking questions are so valuable.
I have learned the value in asking questions to the right people at the right time. The key to a valuable question is, to ask open ended questions. By doing so, it allows the customer to open up. For example, “what kind of labels do you use?” This doesn’t provoke a “yes” or “no” answer. They will elaborate on the kind of labels they use, what they are used for, and the kind of materials they go on. Also, asking the right questions to the right person. When I first started sometimes I would be communicating to someone who wasn’t in charge of the labels. How am I supposed to get quality information from someone who isn’t responsible for the labels? One question that will automatically set me above everyone else is if I ask for their time. Before I give them my sales pitch I always ask “do you have a minute?” Asking this simple question shows I respect my customers time.
Finally I have learned it’s ok if they don’t want to switch suppliers. All you need to say is “I can appreciate your satisfied with your current supplier I’m not asking you to switch right now, but is there anything else holding you back from doing business with us?” For some companies there is no other reason. But one company told me they had a bad experience. This question allowed the customer to open up and reveal what the problem was and why he didn’t have a good experience. Now I have the opportunity to apologize and restore a relationship with a previous customer. I can also ask if they need a backup or to keep you in mind if their label needs change. If anything I create brand awareness.
Learning how to effectively cold call customers has been the most significant challenge thus far. But I have experienced tremendous growth in my communication skills in the short amount of time that I have been working. One solution I discovered for effective calling was to create a web of general questions and responses that occur throughout my average sales call. Having a visual web has helped me be more organized with my thoughts. This system has allowed me to answer questions or comments immediately that potential customers may have. Creating this web has resulted in a monumental difference because now I experience deeper conversations that have allowed me to extract valuable information and evaluate if there is any fusion between our companies. I can then organize these companies into four general groups. 1. Companies that manufacture their own labels. 2) Companies that don’t need labels. 3) Companies that use labels but aren’t interested. 4) Companies that use labels and are interested. I get the most valuable information from Companies that fall into the third category because in the past, they may have had a negative experience doing business with us. If this is the case it reveals areas that our company can work through and also gives me an opportunity to heal a wound and get a second opportunity.

Dave Russell Celebrates 24 years!

Posted by on Monday, April 20th, 2015


We congratulate Dave Russell on 24 years of dedicated service and success and wish him all the best as he heads off into “retirement”. Dave has been in the label printing industry for more than 30 years and was instrumental in helping start CLI as one of its original owners. It was calculated that Dave had most likely been involved in well over 50,000 quotes in his 24 year tenure at Commerce Label. Dave’s plan includes consulting for CLI, gardening, spending time with his children and family and “taking naps” when and wherever he wishes.

We wish Dave all the best and once again thank him for an unbelievable ride!

Wine Labeling Revolution

Posted by on Tuesday, February 17th, 2015

Gallery - Wine Labels

Commerce Label approaching ISO certification

Posted by on Wednesday, January 28th, 2015

Commerce Label Inc. is well on its way to achieving the quality “Gold Standard”–ISO certification!  Due to the customer demands and assurances of our mission statement, CLI is working hard to achieve the ISO 9001:2008 certification and has recently completed its second Third Party Audit engaged to help meet the certifications rigid requirements.  Along with the pre-audits, which helps to analyze the status of our QMS (Quality Management System), CLI has also revised its company Quality Policy manual which includes reviewing all procedures, work instructions and various form documents.  CLI has also held several employee training sessions verifying employee quality understanding and revisions to the quality documents.

And last, but certainly not least, CLI has re-written its quality policy statement:  “Commerce Label, Inc will maximize customer satisfaction by delivering quality products, on time, and with a concerted effort towards continuous improvement.”

All this effort toward improving our quality process has been led by CLI Quality Manager Brian Rezac.  Give Brian a call anytime if you wish to discuss our quality standard and promise.  Brian and the whole Commerce Label Inc. team can be reached at 763-533-2226.

Commerce Label joins TLMI

Posted by on Tuesday, January 13th, 2015

Commerce Label, Inc. has recently joined the TLMI (Tag and Label Manufacturers Institute), an industry association well known for years serving the label and package printing industry. The TLMI is a member-driven association strongly committed to providing business solutions that enhance the prosperity of its members and the narrow web tag, label and package industries. Along with annual converter meetings, the TLMI is a co-sponsor of the well known Label Expo Convention and also hosts a bi-annual technical conference. Committees/initiatives that the TLMI organizes includes: Environmental, Government & Regulation, Learning, Marketing, Technical and Young Leaders Development. The TLMI is also the author of the L.I.F.E. certificate or Label Initiative for the Environment, a sustainability initiative that teaches companies how to reduce their environmental footprint.

LIFE Registered


Commerce Label is excited to be a part of this progressive and committed organization. Learn more about TLMI at

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