When Ohio Wesleyan University (OWU) saw a unique way to help commemorate its Branch Rickey-Jackie Robinson Week and their historic partnership in breaking Major League Baseball’s color barrier, the university found itself relying on Commerce Label (Plymouth) to pinch hit in the process.
At issue was a unique and recently patented dual-cavity bottle called the Smiler – and OWU’s fast-approaching Rickey-Robinson celebration, which took place from Jan. 24-27, 2011. Shaped in the form of a sphere, the bottle had a shrink-wrap label to make it look like a baseball (see photo). And that’s what caught the attention of Mark Cooper, OWU’s director of Marketing and Communication.
“When I saw it,” Cooper said, “I knew the custom-printed, baseball-shaped bottle would make a great souvenir for our Rickey-Robinson event. We filled it with candy and placed one of several motivational quotes in the separate compartment underneath. One bottle contained a unique quote and the random recipient of that bottle won a prize. It made our celebration even more special.”
But it was December 17, 2010. And the bottle, due to be introduced during the PPAI Expo in Las Vegas in early January, was available only in prototype form – and with only a limited number of non-custom labels. There were no customized shrink-wrap labels for the bottle that Cooper wanted to use as a commemorative souvenir. Nor were there any customized labels for the caps.
This is where Commerce Label came in. Contacted by its longtime business partner Emergent Technologies (the developer and license holder for the patented bottle), Commerce stepped up to the plate to fast-track three different labels and seals needed for the project. And OWU was able to introduce – for the first time ever – Emergent’s patented dual-cavity bottle in helping commemorate Branch Rickey – Jackie Robinson Week!
Commerce Label specializes in small- to medium-run custom labels and seals for the consumer packaging sector. Chuck Stone, president of Commerce Label, said: “Packages like the Smiler bottle are what capture our fancy in this business. Our goal as a company is to recognize promising packaging concepts, help nurture them through the early phases of product development, and scale with them from 1,000 units to 10,000 to 100,000 to a million, and then to 100 million units. Not very many companies can do that as effectively as Commerce Label can, and we are excited to play a part in the process.”
Read more about Ohio Wesleyan’s celebration of Branch Rickey – Jackie Robinson Week.